La Tomatina renews its image with characters and Tico Tica integrated into the new logo.
On Friday May 13th took place the official presentation of the new logo and new image Tomatina Buñol 2016, to be held on August 31, the last Wednesday of the month as usual. Parque El Planell has been the place chosen this time, agreeing with the celebration of the XI Trade & Tourism Fair of the town.

La Tomatina, the funniest battle in the world
Is just this funny character of the Festival which has sought to highlight in this year’s poster, designed once again by Socarrat Studio.
The main image is a tribute to the Fest itself and the unique experience of participating in it.
The guerrilla tomato with the slogan «Born to be happy’ in the helmet wants to be an ode to happiness and peace, a desire that hopefully one day all the battles fought in the world can be just for fun and entertainment as La Tomatina.